Fundamentals of Strategic Planning

Fundamentals of Strategic Planning

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CLE Hours: 
CLE Credit: 
Course Level: 
$45 for Members and $65 for Nonmembers

In most organizations, a strategic plan is created at the highest level, and it becomes your job to implement it. A company without a strategic plan is like a boat without a rudder. It may be afloat, but it isn’t headed in the best direction to ensure its long-term success. Strategic planning is moving an organization forward toward a shared vision through agreed-upon goals and objectives. Some people take a more theoretical approach and emphasize creating the vision, while others take a more task-based approach and focus on setting deadlines and achieving action items.   

After successful completion of this course, you should be able to:

  • List the basic steps of a strategic plan.
  • Describe the process for discovering your strengths, weaknesses, opportunities, and threats when implementing strategic direction.
  • Describe the process for translating strategic goals into action plans.
  • Identify the elements of an effective measurement system.
  • List ways to communicate with team members and stakeholders.
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