Ad Insertion Info

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The Quarterly Journal for Legal Assistants

Display Advertising Insertion Order
 

 

Use the following form to reserve advertising space. You may print it and send it to NALA Headquarters with payment, or send it via e-mail by clicking "submit" below and send payment via first class mail.  You may also call with a credit card number for payment.
Product Advertised
Company
Billing Address
Information

Contact
Phone:   Fax:
E-Mail 
Space Ordered/Rate

Effective for NEW placements  January 2008 and subsequent issues

Facts & Findings
is published five times a year:

January
February
May
August
November
 

Rates are Non-commissionable

Size (see specs below)  1X  Rate 5X Rate
Back Cover (4 color) $1950 $1850
Inside Cover, Front (4 color) $1850 $1750
Inside Cover, Back (4 color) $1850 $1750
Center Spread (4 color) $2950 $2650
Spread (2 color-spot)* $2350 $2050
Full Page (4 color) $1390 $1275
Full Page (2 color-spot)* $1090 $ 975
1/2 Page (4 color) $1150 $1050
1/2 Page (2 color)*
      Horizontal
      Vertical
$ 850 $ 750
1/3 Page (2 color-spot)* $ 650 $ 550
*Black plus one PMS spot color designated for each issue.  Please inquire.
Standard Sizes (Non-bleed) Inches
Wide
Inches
Deep
Center Spread 16.00 10.125
Full Page 7.625 10.125
1/2 page vertical  4.1875 10.125
1/2 page horizontal  7.625 4.875
1/3 page vertical 2.375 10.125
Issue Dates
and Deadlines

Select the issue for this insertion order


Issue

Mailing
Date

Closing 
Date

Art 
Due Date
February January 31 December 11 December 16
May April 30 March 7 March 14
August July 31 June 6 June 13
November October 31 September 5 September 12
January -Career Chronicle Edition January 15 November 15 December 1
Details Magazine trim size:  8.375"  X 10.875"
Safety margin:  Keep all live matter .375" from head and foot trim and .375" from outer trim.
Copy for full page bleed:  Measure at least 8.75" wide X 11.25" deep
Live matter safety margin:  .5" all around
Specifications

Camera Ready
Ads

Ads supplied on film are not accepted. Please follow the guidelines below to submit electronic, client-produced ads. Please contact us if you have questions.

All images or collaterals, regardless of format used, must be:
     CMYK images - 300 dpi @ 100%
     Grayscale images - 300 dpi @ 100%
     Bitmap images - 600 dpi @ 100%

Formats PDF (Preferred)
1.  Save as high resolution press-ready PDF
2.  PDFs must be written with the following specifications:
    -Acrobat 4.0 compatibility
    -All fonts embedded
    -All colors converted to CMYK in the color palette (no spot
     or RGB colors)

PDF's with RGB images or low-resolution images will be returned for re-formatting. 

Quark XPress (Macintosh only)
1. The native file and all collateral and fonts, must be included.
2. All colors must be converted to CMYK.
3. Do not stylize a roman font as bold or italic using the Quark XPress style bar. Instead use the fly out menu to select the actual bold or italic font.

PC Quark XPress files cannot be accepted.

Adobe Photshop
TIFF or EPS from Adobe Photoshop:
1. Minimum resolution -  300 dpi @100%
2. Colors converted to a grayscale or CMYK file
3. Clipping path saved as an EPS (if used)
4. Channels other than CMYK must be deleted
5. TIFF files should have LZW compression turned off
6. EPS files should be saved with binary encoding; 8 bit preview. Halftone screen, transfer function & postscript color  management turned off.

Adobe InDesign - convert file to PDF

Adobe Illustrator or Freehand:
1. Save as editable EPS file
2. Color must be converted to CMYK
3. Type converted to outlines (Illustrator) or curves (Freehand)
4. Fonts for any placed images must be included

Unaccepted formats
Adobe PageMaker, Microsoft Publisher and Microsoft Word files are not accepted. If software packages other than these listed are used, please inquire as to their usability prior to submission.

Fonts
Multiple Master fonts are not accepted. The use of True Type fonts is not recommended and may result in copy being reflowed. Stylized fonts do not collect or package correctly, and may not image properly in the printed magazine.

Media & Materials - CD (Mac or PC Format-session closed), DVD-R and Zip Disks
- E-mail:  Please telephone for e-mail instructions
- Proofs:  All ads must be accompanied with a Matchprint quality digital color proof. Inkjet proofs are acceptable for content only, not color.
Mailing Instructions Space contracts, insertion orders,  correspondence, proofs and mechanical should be addressed to:  Marge Dover, CAE, NALA Headquarters, 1516 S. Boston, #200, Tulsa, OK 74119.
Payment

Payment must accompany orders for first time advertisers.  All ads must be paid within 30 days of invoice date.  Cancellations of any part of order voids rate and position agreements.   Agency Commission: Rates are non-commissionable.  FACTS & FINDINGS reserves the right to decline advertisements.

 Payment will be sent under separate cover.  

 

Questions?  Comments? Use the following text box to submit questions or request for further information. 

 

Thank you for using this on-line form.


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Date of Last Update:  12/19/2007